Client Objectives
A Western European incumbent bank wanted to expand its proposition to retail clients beyond its current core business. The bank was already providing a full suite of traditional products such as payments, savings, mortgages, amongst others, and wanted to extend by creating a living ecosystem. The client needed support to develop the overarching strategy for the new ecosystem to further develop specific concepts. Key focus areas were market trends, strategic options and impact on the current business.
Activities
Fincog provided support with the market analysis developing an in-depth understanding of sizing, trends, customers’ needs and the role that the bank would play with the new ecosystem proposition. Then, we moved on to define an objective driven strategy assessing the impact on the overall business. In parallel, we worked on the development of the necessary methodology and tooling for future strategy definition programs which were then tested transversally across the new ecosystem.
Throughout the engagement, we worked closely with internal stakeholders such as projects managers and experts, co-developing the new ecosystem propositions to ensure alignment and high standards of quality to achieve corporate objectives.
Results
With the completion of our engagement, the client was able to sustain the strategic decision of launching the new living ecosystem proposition and back the strategic plan with thorough research and validation. The new proposition was purposefully designed to allow the bank to further develop specific concepts, thanks to our extensive work in developing and handing over solid methodology and tooling for future internal programs.
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